La protection des consommateurs


The DSA embodies all that is best in the direct sales field, and that is reflected in our commitment to enhanced professionalism and expertise in a competitive arena; clear, concise, ongoing communication; and member forums to discuss, develop, and implement programs to benefit the industry and individual business relationships. This climate helps to expand our presence as the principal voice of the direct selling industry, where we are proud to be perceived:

  • by entrepreneurs as a viable career earning opportunity;
  • by consumers as a reliable and credible supplier of quality products, services, and marketplace opportunities;
  • by special interest groups as a positive, productive association that represents credible, reasonable views; and
  • by Canadians as socially concerned, responsible, and involved with our Canadian society.
  • Each company must meet specific member criteria, ensuring their ability to live up to the high standards established by the DSA. A DSA Membership Application Review Committee conducts a routine investigation of the company's business reputation, including its marketing and distribution plan, to ensure compliance with federal and provincial laws. And finally, each member company must agree to abide by the DSA's Codes of Ethics and Business Practices, designed to protect customers and prospective entrepreneurs.


    Because industry integrity is the cornerstone of the DSA, it upholds the codes of ethics and business practices as pledges for companies and independent sales contractor to follow in product sales, consumer care, recruitment and sales force relations. Each member company must rededicate annually to these provisions.


    All independent sales contractors of DSA member companies have committed to:

    Tell you who they are and what they're selling
    Give truthful information on the price, quality, performance, quantity, and availability of their products or services.

    *Additional assurances are outlined under Reputable Firms.

    There are 50 article codes in all, grouped to address target member sectors. Here, you'll see the Code of Ethics covers Articles 1-28, Business Practices cover Articles 1-17, and there's a Code Enforcement/Complaint Procedure section (A-E).


    Articles 1-10  for DSA Member Responsibilities — Accuracy, Price/Credit Terms, Cooling Off, Guarantees, After Sales Service, Identity of the Seller, Clarity, Safety, Complaints

    Articles 11-13 for DSA Member Company Independent Sales Contractors (ISCs) Responsibilities — Presentation of the Offer, Information

    Articles 14-17 for Independent Sales Contractors (ISCs)  Operations — Respect of Privacy, Honesty & Fairness, Veracity

    Articles 18-28 for Active DSA Members and ISCs Joint Responsibilities — Testimonials & Endorsements, Comparisons & Fair Competition, Referral Selling, Delivery, Responsibility for Code Observance


    Articles 1-8 for Independent Sales Contractors (ISCs). — General, Recruiting, Education, False or Misleading Statements, Disparaging Claims

    Articles 9-17 for Active DSA Obligations to Members, Salespersons, Sales Policies, and Salesperson Relations — Active DSA Obligations, Recruiting, Education, Observance, General Responsibilities


    A.   Interpretation & Execution

    B.   Code Administrator

    C.   Procedure

    D.   Extra-Territoriality

    E.   Amendments