Direct Selling and the Entrepreneurial Spirit
Have you always wanted to start your own business but don't have the capital to invest?  Direct selling offers a low cost alternative to traditional business ownership.

In direct selling, products and services are marketed directly to customers, generally in their homes or the homes of others, through personal explanation and demonstration. Each independent sales contractor (ISC) or distributor sets their own personal goals and objectives, and works as much as she or he chooses. Success depends only on individual ambition and willingness to work. There are no restrictions to becoming a direct sales entrepreneur " it is open to all without regard to age, gender, race, education, marital status, or previous experience.

With more and more Canadians abandoning the corporate world and going into business for themselves, direct selling industry is one of the fastest-growing industries in Canada.  The many advantages to owning your own direct selling business include:

  • flexible hours
  • being your own boss
  • working from the comfort of your own home
  • increased family time
  • unlimited potential for growth, both personal and financial
  • earn an income related to your efforts
  • no more commuting to and from work
  • tax deductions
  • no worries about downsizing
  • no office politics
  • have the backing of an established company that provides training and advice whenever you need it
  • rest assured that the quality of the products and services is guaranteed by our member firms, protecting you and your customers

How to Get Started

To view a list of member companies and the products and services they offer to, click here. Identify a product or service that appeals to you and click on the company link for more information.

Keep in mind that not all direct selling companies belong to the Direct Sellers Association of Canada (DSA). Those who do pledge to abide by the DSA's Codes of Ethics, their commitment to ethical business practices and consumer protection.

Get answers to the following questions:
  • What, if any, start-up investment is required?
  • What training does the company offer? Choose a company that invests in training. It's your best guarantee of being prepared to do your best. 
  • What is the compensation structure? Get all the facts about bonuses, profits, commissions and responsibilities. 
  • What are the company's guarantees and return policies? They'll be important to your customers and to you. 
  • How do other salespeople feel about the company? Check with them, or ask the company to provide histories of people in the business. 
  • What happens if you decide to leave the company? The DSA Codes of Ethics and Business Practices require that an active DSA Member company permit an independent salesperson to return products in saleable condition on reasonable commercial terms.

Other Advantages
  • recognition of your efforts
  • tangible incentives/rewards to succeed
  • meet people and make new friends
  • establish yourself in your community
  • work around the other important aspects of your life
  • opportunity to build security, self esteem and self confidence
  • products and services, such as health insurance, car rental discounts, and travel savings available through DSA Rewards to member companies and their independent sales contractors across Canada
  • it's fun!