July 4, 2018 News, Press Release

TORONTO, ON – The Direct Sellers Association (DSA) of Canada has announced the recipients of the 2018 DSA Awards on Tuesday June 26, 2018, during their successful annual conference at the Delta hotel in St. John’s, Newfoundland and Labrador.

The DSA Awards honour and recognize organizations and individuals for their outstanding contributions to the direct selling industry in Canada. “The recipients of these awards are true leaders of Canada’s direct selling industry,” said Peter Maddox, President of the Direct Sellers Association of Canada. “Each of them have enriched the lives of many Canadians through their dedication and passion. We are inspired as an industry by their accomplishments.”

DSA Award recipients for 2018 include:


IVAN P. PHELAN AWARD –  As the industry’s highest personal recognition, the Ivan P. Phelan Award is presented to an individual who has made a significant contribution to the advancement of the direct selling industry in Canada.

Recipient: Rhancha Trick, Director Business Development, Nature’s Sunshine Canada. Rhancha has been a passionate voice for the direct selling industry and the Direct Sellers Association for nearly 30 years. She has spearheaded many initiatives and her contributions are a huge asset to the industry. Rhancha led the Direct Selling Education Foundation of Canada Board as Chair from 2013 to 2015 with vision and sound leadership. She joined the DSA Board in 2017 and is now the DSA Board Chair for 2018.


DISTINGUISHED SERVICE AWARD – This award recognizes individuals for their significant contributions to the advancement of the DSA through participation and leadership on DSA committees, the DSA Board, in their community or in public service.

Recipients: Darren Sketchley, President, FORMCOR Inc. and Linda Herron, Barrister & Solicitor


INDUSTRY INNOVATION AWARD –  This award recognizes the implementation of a program or service unique to the Canadian direct-selling industry by a DSA member company.

Recipient: Mary Kay Cosmetics Inc. – Timewise Vitamin C Activating Squares.

This beauty industry first uses breakthrough technology that delivers pure vitamin C to the skin in a tiny, dissolvable square.


PARTNERSHIP IN PROGRESS AWARD – This award recognizes Supplier Member companies that provide a product or service to an Active Member Company which has made a measurable impact and contribution on the Active Member Company’s business.

Recipient: Strategic Incentive Solutions Inc.


MAKING A DIFFERENCE AWARD – This award honours companies whose charitable and / or community service efforts have made a profound difference in the lives of Canadians.

Recipient: MONAT Global.

MONAT Gratitude is the philanthropic initiative that is embraced by MONAT Global Corporation. MONAT Gratitude has been an integral piece of the MONAT Global company culture since its inception in 2014.


COMMUNITY SPIRIT AWARDThis award recognizes an Independent Sales Contractor who makes a profound difference in the community by helping others and positively impacting the community.

Recipient: Elaine Tarrant, AVON Canada.

Elaine began fundraising for the Grace Sparkes House, a women’s shelter in her hometown. Her involvement grew exponentially over the years, with over $12,000 raised by her team between 2011 and 2016 at which point the decision was made to launch the Grace Sparkes House Educational Scholarship.  Find out more about Elaine’s efforts.


MARK OF DISTINCTION AWARD – This award recognizes Independent Sales Consultants (ISCs) who upholds the values of trust and integrity that are so vital to the direct selling industry. The recipients are leaders inspire others to achieve their utmost potential.

Recipients: Serge and Michelle Vallée, Amway Canada

This dynamic couple have been leaders in their business for over 45 years, they live and uphold the value and integrity of the direct selling industry in Canada and around the world. Serge and Michelle have coached and developed over 100,000 ISCs mostly in Quebec. They have been Quebec’s ambassadors to Amway’s charity of choice the Easter Seals and have supported Women’s shelters in Quebec, France Belgium and Martinique.


DSEF CIRCLE OF DISTINCTION AWARD – This award recognizes individuals who have devoted significant years of service and made considerable contributions to the Direct Selling Education Foundation of Canada and the Direct Selling industry.

Recipient: Jackie McClement, Vice President & General Manager, MONAT Global.


Distinguished Service Award recipient Darren Sketchley (centre)

Distinguished Service Award recipient Linda Herron (centre)

DSEF Circle of Distinction Awards recipient, Jackie McClement, Vice President & General Manager, MONAT Global (centre)

Ivan P. Phelan Award recipient Rhancha Trick, Director Business Development, Nature’s Sunshine (centre)

Community Spirit Award Recipient Elaine Tarrant, AVON Canada (second to the left)

Partnership in Progress Award recipient Strategic Incentive Solutions

Industry Innovation Award Recipient Mary Kay Cosmetics




As the national trade association for the leading firms that manufacture and distribute goods directly to consumers, the mission of the Direct Sellers Association of Canada is to promote, serve and protect the interests of Canadian member companies and independent direct sellers marketing their products, and ensure the highest level of business ethics and service to consumers.

Direct selling companies in Canada represent over 1.2 million Canadians who are involved in Direct Selling (82% are women) generating over $2.5 billion per year in sales.

The cornerstone of the Association’s commitment to ethical business practices and consumer service is its Code of Ethics and Business Practices. Every member company pledges to abide by the Code’s standards and procedures as a condition of admission and continuing membership in the Association.

For more details, please contact or call (416) 679-8555.