August 30, 2017 News, Press Release

Direct Sellers Association of Canada Recognizes 2017 Academic Scholarship Recipients

TORONTO, ON – The Direct Sellers Association of Canada (DSA) is proud to announce that it has awarded five (5) $1,000 scholarships to either deserving children of active Independent Sales Consultants (ISCs) of DSA Member Companies, or ISCs who themselves are students.  Again this year, the DSA is awarding one (1) scholarship in the amount of $1,000 to a deserving child of a DSA Member Company employee*.

“The cornerstone of the direct selling business is to provide opportunities for individuals, regardless of background, to achieve success,” said Linda Herron, Interim DSA President. “The recipients of our scholarship program are a testament to this philosophy. Congratulations to each of you.”

The six recipients of the 2017 DSA Academic Scholarships are:

  • Alexander Cole, AVON Canada
  • Erika Born, Mary Kay Cosmetics
  • Kayla Bazzana, AVON Canada
  • Sebastian Jania, Amway Canada
  • Stephanie Richards, doTERRA
  • Simon Fothergill, Steeped Tea*

Grants for educational initiatives are made possible through support from the Direct Selling Education Foundation of Canada (DSEF).  The DSEF is a not-for-profit organization established by the Canadian DSA in 1994.  The DSEF promotes public awareness of the direct selling industry in Canada and serves the public interest through educational programs and research into direct sales and micro enterprise.

“It is with absolute pleasure that we hand out these scholarships to these deserving students” said Jackie McClements, DSEF Chair. “All of the stories submitted are true testaments to who we are as an industry, and how we are able to positively impact change in peoples lives. We are so proud of these individuals and I speak on behalf of the entire Board of Directors for the Direct Sellers Education Foundation when I say we know your future is bright and look forward to awarding many more students in the years to come!”


As the national trade association for the leading firms that manufacture and distribute goods directly to consumers, the mission of the Direct Sellers Association of Canada is to promote, serve and protect the interests of Canadian member companies and independent direct sellers marketing their products, and ensure the highest level of business ethics and service to consumers.

Direct selling companies in Canada represent over 1.2 million Canadians who are involved in Direct Selling (82% are women) generating over $2.5 billion per year in sales.  Two-thirds of these Canadians have post-secondary education.  Canadian direct selling companies employ over 2,000 people and contribute over $6 million to Canadian charities on an annual basis.

The cornerstone of the Association’s commitment to ethical business practices and consumer service is its Code of Ethics and Business Practices. Every member company pledges to abide by the Code’s standards and procedures as a condition of admission and continuing membership in the Association.

For more details, please contact or call (416) 679-8555.