Direct Sellers Association of Canada Recognizes Academic Scholarship Recipients

August 29, 2014 News

TORONTO, ON – The Direct Sellers Association of Canada (DSA) is proud to announce that it has awarded five (5) $1,000 scholarships to either deserving children of active Independent Sales Consultants (ISCs) of DSA Member Companies, or ISCs who themselves are students.  And new this year, the DSA is also awarding one (1) scholarship in the amount of $1,000 to a deserving child of a DSA Member Company employee*.

“On behalf of the DSA, we are thrilled to present the scholarships to these very well deserving recipients,” said Ken Mulhall, DSA President. “Through the process we were touched by the recipients’ heartfelt stories on how the wonderful industry of direct selling has had a positive impact on their lives.”

The six recipients of the 2014 DSA Academic Scholarships are:

  • Madeleine Assiniwe, Mary Kay Cosmetics Ltd.
  • Joanna Lai, Amway Canada Corporation
  • Naomie Levesque Savoie, Scentsy  Canada Enterprises
  • Andrei Purcarus, USANA Health Sciences
  • Jessica Rempel, PartyLite Gifts, Ltd.
  • Alexandra Smith, Mary Kay Cosmetics Ltd. *

Grants for educational initiatives are made possible through support from the Direct Selling Education Foundation of Canada (DSEF).  The DSEF is a not-for-profit organization established by the Canadian DSA in 1994.  The DSEF promotes public awareness of the direct selling industry in Canada and serves the public interest through educational programs and research into direct sales and micro enterprise.

“As Chair of the Direct Selling Education Foundation, I am honoured to be a part of this initiative that supports our wonderful industry,” said Rhancha Connell. “The stories that were sent to us were a true testament to the life-altering industry we have with direct selling.  We are excited for the future and look forward to awarding many more scholarships to deserving students across Canada.”


As the national trade association for the leading firms that manufacture and distribute goods directly to consumers, the mission of the Direct Sellers Association of Canada is to promote, serve and protect the interests of Canadian member companies and independent direct sellers marketing their products, and ensure the highest level of business ethics and service to consumers.

The DSA’s 38 member companies represent over 700,000 hardworking Canadian independent sales contractors who generate $2.2 billion per year in sales.  85% of direct sellers in Canada are women; two-thirds of whom are college educated.  DSA member companies employ close to 3,000 people and contribute over $8 million to Canadian charities on an annual basis.

The cornerstone of the Association’s commitment to ethical business practices and consumer service is its Code of Ethics. Every member company pledges to abide by the Code’s standards and procedures as a condition of admission and continuing membership in the Association.