DSA Honours The Best Of Its Best

July 22, 2016 Announcement, Press Release

2016 industry awards presented at organization’s annual conference

TORONTO, ON – The Direct Sellers Association of Canada is pleased to recognize its 2016 award recipients as announced at the association’s annual conference in Mont Tremblant, Quebec.

“We are delighted to acknowledge the strong contributions and efforts these companies and individuals have made to the direct selling industry,” said Jim Smith, president of DSA Canada. “Their dedication and passion have enriched the lives of many Canadians who embrace the direct selling business model.”

DSA Award recipients for 2016 include:

IVAN P. PHELAN AWARD – As the industry’s highest personal recognition, the Ivan P. Phelan Award is presented to an individual who has made a significant contribution to the advancement of the direct selling industry in Canada.

This year’s recipient is Nathalie Cormack, Director of Finance, Mary Kay Cosmetics Ltd. Ms. Cormack has been a staunch supporter of both the Direct Sellers Association (DSA) and the Direct Selling Education Foundation (DSEF) of Canada, for many years. Her service to the industry includes involvement on numerous conference and event committees over the years, sharing her expertise with young people through the DSEF’s support of Junior Achievement of Central Ontario, and, most importantly, serving as Treasurer on the DSA Board of Directors since 2008.

Commentary from her direct selling colleagues in support of Nathalie’s nomination include such things as “…a valued member of the Executive Team…willing to roll up her sleeves to get things done,” “…truly personifies the spirit of our Association and is most deserving of this recognition,” and “…displays wonderful leadership skills.” Ray Patrick, retired Canadian General Manager of Mary Kay said, “Having worked closely with Ivan P. Phelan (at Avon), I know he would be proud of Nathalie and honoured that she be considered as the ideal candidate to receive the award so appropriately named after him.”

Nathalie’s tireless passion for the industry and the people it supports are second to none and have been recognized with the DSA’s Distinguished Service Award in 2015.

DSEF CIRCLE OF DISTINCTION AWARD – The DSEF Circle of Distinction Award recognizes individuals who have devoted significant years of service and have made considerable contributions to the Direct Selling Education Foundation and the direct selling industry.

This year’s recipient is Gina Bresciani, Director of Operations for USANA Health Sciences. Having served on both the DSA and DSEF Boards of Directors over the past 10 years, Ms. Bresciani is currently the Chair of the DSEF.

Gina’s dedication to the Association and her commitment to increasing awareness of the direct selling industry through the efforts of the DSEF are commendable. Whether she is participating in a job fair, presenting at Junior Achievement events, serving on an event committee, or looking for ways to raise funds to support the DSEF’s many initiatives, Gina can be counted on to roll up her sleeves, jump right in, and accomplish great things. Her enormous contributions were recognized by the Association both in 2011 with the presentation of the DSA Distinguished Service Award, and again in 2012 when she was recognized with a Queen Elizabeth II Diamond Jubilee Medal.

INDUSTRY INNOVATION AWARD – This award recognizes the implementation of a program or service unique to the Canadian direct-selling industry by a DSA member company.

This year’s award recipient, LEO Canada Inc., created the LEOcoin, a digital currency designed to support its business and the businesses of its Members. The programme was originated from a desire to reduce the cost of doing business for LEO’s Members and has, over the years been adapted and developed to include both a trading platform and a crowdfunding platform. The award was accepted by LEO co-founders Dan Andersson and Atif Kamran.

JOURNEY TO SUCCESS AWARD – Designed to recognize up-and-coming  direct  selling  companies  that  have  dedicated  themselves  to  achieving  a  high standard of excellence in business operations, this year’s recipient, Rodan + Fields is being recognized for their Launch Strong Program.

From August 2014 through January 2015 over 4,000 pre-enrollees registered.  At the time of their launch into the Canadian marketplace, their conversion rate was over 28% with over 1,300 Pre-enrollees converting to Consultants and positioning them with a solid base of active Consultants on day one. These Consultants were well-versed in the products and business model and were able to effectively build teams immediately.  The early momentum led to success throughout the year, exceeding plan on all key dimensions.

PARTNERSHIP IN PROGRESS AWARD –This award recognizes Supplier Member companies that provide a product or service to an Active Member Company which has made a measurable impact and contribution on the Active Member Company’s business. In 2016, two Supplier Member companies were recognized.

Lewis Retik of Gowling WLG was recognized for his devotion to the industry as well as the extraordinary lengths he goes to, to ensure that the maneuvering through the various entities that govern the industry and products is as seamless and painless as possible.

The second award recipient is Debbie Squier of IMPACT This Day who has played an integral role in the successful compilation of a MONAT Global Canada’s home office team.

From the first employee, to the building of a dynamic sales team, to the placement of the General Manager and Vice President, Debbie was responsible for two-thirds of the Member Company’s dynamic team which has thrived from the on-set.

MARK OF DISTINCTION AWARD – This award recognizes a direct selling independent sales consultant (ISC) who upholds the values of trust and integrity that are so vital to the direct selling industry, as well as being a leader who inspires others to achieve their utmost potential. This year the DSA recognized two very worthy recipients.

The first recipient is Deana Lloyd, an Arbonne consultant whose faith in Arbonne and their products has never wavered through the many trials and tribulations she has faced.  As a strong Arbonne advocate since day one, Deana attributes her ability to see the positive in every situation and overcome the obstacles that have been thrown at her to her training and the incredible leaders in the company. Her spirit has had a contagious impact on members of her region.

The 2nd recipient of the Mark of Distinction Award is Marcia Grobety from Mary Kay Cosmetics Ltd. When it comes to integrity, leadership and the ability to inspire this second ISC is unmatched.  She has spent the past 36 years enriching women’s lives. Her many career achievements demonstrate her commitment and dedication to leading and inspiring others.  She is unique in her desire to share her knowledge and support with those outside of her “National Area.”  She is nothing but welcoming and encouraging to women whose success she has no stake in, other than in her desire to make the world a better place one woman at a time.

COMMUNITY SPIRIT AWARD This award recognizes an ISC who has made a profound difference in the community by helping others and positively impacting the community.

These direct selling sisters – April & Sarah Rutka from USANA Health Sciences – are making a huge impact in the Greater Toronto Area.  In university they caught the charitable bug when volunteering for the Salvation Army and have not looked back.  This year marks 20 years of their charitable organization, Holiday Helpers, currently ranked 2nd in homegrown charities in Toronto.

The formalizing of their official charity was driven somewhat by the fact that they had maxed out helping 100 families running it part time, after full time work.  The charity was eventually registered and is widely recognizable across the GTA each year during the holidays. As a matter of fact, the charity has been so successful that they are now expanding to get a retail space and hire staff in order to grow their community contribution further.  The volunteer workforce exceeds some 1,000 bodies.


Since 1954 the Direct Sellers Association (DSA) of Canada has established and upheld rigorous standards, ethics and good business practices as the recognized voice of the direct selling industry.  We are a family of competitors using our combined strength to ensure fairness in regulations and gain credibility and respect within government.  Our membership includes nearly 40 companies from coast-to-coast.

As an industry that connects over 1.2 million Canadians to entrepreneurial opportunity and enrichment, the DSA provides an assurance of member company integrity and a foundation of trust

for independent sales contractors (ISCs) and consumers alike. Over 82% of Canadian direct sellers are women. In 2016, over $2.4 billion of retail products and services were sold in Canada using a direct selling model. The strength of direct selling lies in its tradition of independence, its simplicity, and its commitment to a free market system, providing accessible business and career opportunities to people whose entry is not restricted by gender, age, education or previous experience.

Members of the Canadian DSA include global firms with household names such as Amway, Arbonne, Avon, Cutco/Vector Marketing, Mary Kay Cosmetics, Nu Skin, Pampered Chef, PartyLite Gifts, USANA Health Sciences, and Steeped Tea, to name a few.

For more details, please contact info@dsa.ca or call (416) 679-8555.