New DSA Canada President

July 22, 2016 Announcement

The Board of Directors of the Direct Sellers Association (DSA) of Canada is pleased to announce the appointment of Mr. Jim Smith to the full-time role of Association President, effective June 6, 2016.

Jim brings a wealth of experience to the role as an Entrepreneurial President with firsthand appreciation and experience of the evolving needs of the direct selling industry. Renowned for driving top line sales through innovative sales strategies, training and creative marketing programs; Jim has a keen eye for operations and creating efficiencies, which will further enhance the value proposition for our membership at large.

“We’re very excited to welcome Jim on board,” said DSA Chair, Helena Alexandre of Arbonne International Canada. “His experience and passion for our industry are the perfect fit for this very important role.”

Jim’s industry management experience, combined with his strategic planning expertise, marketing, government, media and community relations will serve the DSA well as the organization moves into the future.

He will work with the DSA’s Board of Directors and staff to build upon the solid foundation of the Association established over the years.