Alongside his wife Tonia, Hatem is CEO of the direct-selling success, Steeped Tea Inc. If Tonia is the dreamer, Hatem refines the details and brings Steeped Tea’s vision life. With a background in chemical engineering, Hatem is a loose leaf tea aficionado who ensures every department at Steeped Tea runs smoothly and efficiently. With extensive knowledge gained through past businesses, his hard work and dedication have landed Steeped Tea on PROFIT 500’s Fastest Growing Companies two years in a row. His connection with direct sellers is inspired by their hard work and dedication to succeed. Providing an opportunity for others to engage, share, and prosper is the foundation of his leadership at Steeped Tea.
He and Tonia also made appearances on CBC’s Dragons’ Den where they impressed a panel of investors and secured a partnership with Jim Treliving (the owner of Boston Pizza) and David Chilton (the author of The Wealthy Barber).
In 2013, the DSA’s ‘Journey to Success’ award was presented to Steeped Tea in recognition of an up-and-coming direct selling company that has dedicated itself to achieving a high standard of excellence in business operations.
Hatem and Tonia, are honoured to be working with the Juvenile Diabetes Research Foundation as their charity of choice with Steeped Tea for 2015. JDRF’s research is committed to improving the lives of every person with Type-1 Diabetes and to curing the disease. The charity is important to their family and their entire team of Steeped Tea consultants across Canada and the US. “What sets our industry apart is the communities that direct selling creates and personal relationships it supports.”