Roberta Lacey

DSA Director

Marketing Director
Avon Canada Inc.

Roberta Lacey, Director of Marketing for Avon Canada, is a veteran of the Direct Selling Industry and a member of Avon’s Canadian Leadership Team where she oversees the brand’s Marketing Strategy, Merchandising, Digital, Public Relations and Brand Development. Throughout her expansive career, Roberta has occupied lead roles in Sales, Communications, Advertising and Events.

A proud member of the Canadian Direct Sellers Association Board of Directors, Roberta has served alongside an esteemed panel for 5 years and has also been an active member of the National Board for Big Brothers, Big Sisters Canada and the Canadian Breast Cancer Research Alliance.

Early in her career, Roberta recognized the power of the Direct Selling Industry as a force for good. In 1992, she initiated the first Breast Cancer fundraiser through Avon Independent Sales Representatives, starting a Crusade that has to date raised over $23 Million for the cause and created national recognition for the Avon ISCs and the Direct Selling Industry’s unique ability to make one on one connections that have positively impacted communities across Canada. Roberta has also been recognized by the Association of Fundraising Professionals for the impact of Avon’s grant programs and its commitment to women’s empowerment. She is currently President of the Avon Foundation for Women, Canada.