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THE ASSOCIATION

STAFF PROFILES

Peter Maddox

President
Direct Sellers Association of Canada

Peter has extensive experience in the association world and the marketing industry, having previously held positions with the Canadian Propane Association and Canadian Tire Corporation. As President of the Direct Sellers Association of Canada, Peter is excited by the opportunities for both the Association and the industry to make a growing positive impact on Canadian individuals and communities.

Over his career, Peter has managed files as diverse as government relations, regulatory affairs, marketing analysis, member engagement, communications, business development and sales. His role at DSA calls on all of these skills and experiences, to help achieve the organizations strategic goals. Originally from Australia, Peter has worked for both the Australian Professional Engineers Association (now Professionals Australia) and the Australian Pharmacy Guild. He has an MBA from Chifley Business School and a Marketing Degree from the University of Tasmania.

Tara Wallbridge

Manager, Operations & Member Services
Direct Sellers Association of Canada

Tara joined the DSA team with over 5 years of hands on operational experience in the direct selling industry in addition to over 10 years of senior administrative experience. Her years at Princess House Canada have given her extensive knowledge of the industry.

Tara’s background also includes operations, field support, customer service, marketing, communications, social media/website, EA work, all aspects of Conference planning and execution and hotel negotiations including food and beverage.