board_of_directors2

THE ASSOCIATION

5-YEAR STRATEGIC PLAN

MISSION:

Our mission is to promote, serve and protect the interests of our member companies and independent direct sellers marketing their products, and ensure the highest level of business ethics and service to consumers.

VISION:

Our vision is to be universally recognized as the mark of trust and integrity in the Canadian direct selling industry.

FOUNDATION:

Trust & Integrity

PILLARS:

BRAND AWARENESS

COMMUNICATIONS

COMMUNITY ENGAGEMENT

ETHICS

GOVERNMENT RELATIONS

MEMBER BENEFITS

TIMELINE:

SHORT TERM

Within a year

 

BRAND AWARENESS

Launch of new community based website
Enhanced and ongoing Social Media presence
Breakfast TV follow-up opportunity
Proactive public relations
Leverage scholarship program

COMMUNICATIONS

e-News Blasts/Alerts
Video clips introduced to new website and social media
Develop a 5 year plan brochure
Socio-economic Impact Study

COMMUNITY ENGAGEMENT

Membership drive and retention
Engage current and new members
New member/valued contributor on-boarding (kit, tours of established member companies and communication strategy)
Potential valued contributors invited to events

ETHICS

Amend and enhance the Codes of Ethics and Business Practices
Communicate and promote to members

GOVERNMENT RELATIONS

Continue to ensure our voice is heard (proactive approach)
Respond to issues
MP meetings/reception

MEMBER BENEFITS

Introduction of new rewards program
Information sessions and company tours
Strengthening the value proposition
Conference- improved experience and increase attendance
Valued contributor sponsorships on e-News Blasts, Social Media and Web-site
Ongoing member updates
 
MEDIUM TERM

2-3 years

 

BRAND AWARENESS

Facebook contests
Search Engine Optimization and Search Engine Marketing execution
Media night event
Gamification

COMMUNICATIONS

Update communication materials and design new ones as required

MEMBER BENEFITS

Quarterly webinars/seminars
 
LONG TERM

4-5 years

 

BRAND AWARENESS

Advertising

COMMUNITY ENGAGEMENT

US members more engaged in Canada

MEMBER BENEFITS

Group buying/savings program
WFDSA “Gold Star” concept