THE DIRECT SELLING INDUSTRY IS A DYNAMIC SEGMENT OF OUR ECONOMY ASSOCIATED WITH CLOSE TO 800,000 CANADIANS INVOLVED.
The state of the Global industry is strong with Retail Sales of $182.8 billion US – an increase of 6.4% over 2013 and nearly 100 million Direct Sellers – a 3.4% growth. Over the last few years Global Retail Sales have increased 20.8% while the number of Direct Sellers is up 17.8%.
As a delivery channel, because direct sales is not restricted by a permanent retail outlet, consumers can access hundreds of product choices including:
Natural Health & Nutritional Products
Cosmetics and Skin Care products
Candles & Accessories
Home Care Products
Personal Care & Skin Care
Certainly, while non-store retail is common (catalogues, Internet sales, etc.), direct selling is the only personalized, interactive channel. And, for many who can’t find what they need in local stores, or don’t have Web access – 26% of direct selling consumers live in rural areas and 13% are over 65 in age – direct selling brings them goods they might not otherwise find.
Of the 75+ companies in Canada’s robust direct sales industry, more than 2/3 are DSA members, including global firms with household names such as Amway, Arbonne, AVON, Cutco/Vector Marketing, Mary Kay, Nu Skin, Pampered Chef, PartyLite, Scentsy, Steeped Tea and Unicity to name a few. The industry also represents close to 800,000 Independent Sales Contractors (ISCs) whose sales were over $2 billion. To access a complete list of Canadian DSA members, click the link below.