industry-bg

THE INDUSTRY

PROFILE OF DIRECT SELLERS

91% WOMEN

75% MARRIED

58.5% HAVE 
POST-SECONDARY EDUCATION

91% GIVE TO CHARITY 
ANNUALLY

ECONOMIC & COMMUNITY IMPACT

The direct sales labor pool — more than 2,800 permanent employees and more than 882,000 direct sellers — represents a significant economic impact in Canada. In a recent SocioEconomic Impact Study conducted by Mi3 Solutions Inc. on behalf of the DSA, it was estimated that, in addition to $792 million in direct revenue, $564 million - streams from indirect contributions of the direct selling industry, the spinoff as it buys from other Canadian companies (e.g. suppliers of merchandise, office supplies, shipping, etc.).

All this income helps to stimulate consumer spending. And, the combined contribution of additional tax payments was estimated at $815 million in 2008. When asked if they contribute money, goods or services to social programs, 91% of respondents said they contributed to human services and charities (compared to a national average of 85%.) In addition, direct sellers donated approximately $7.7 million to charitable causes in 2008.

SOCIAL BENEFITS, PERSONAL DEVELOPMENT

The industry also enhances the quality of life enjoyed by many Canadians. As learned in a survey of direct sellers: product savings, work schedule flexibility, and the career's social nature are some of the major benefits. In addition many mentioned "improved professional skills", "building self esteem", "building better sales skills" and "building better business / management skills" as benefits.

While jobs, income, investments, and taxes can be more easily quantified, social contributions are no less vital than economic impacts. Indeed, these achievements in individuals' lives — increased self-esteem, self-confidence, organization and management skills — build a stronger future for direct sellers, their families, their communities, and their country. 

As one Canadian direct seller put it: 

"[I have a] better understanding of personalities that help [my] personal and professional relationships, a more positive outlook, [am] better able to influence and help others, [have] better family relationships, increased knowledge, [and] better health."

MAJOR PRODUCT GROUPS

As a percentage of sales

PERSONAL CARE PRODUCTS

39.9%

HOME & FAMILY CARE PRODUCTS

30.4%

NUTRITIONAL, VITAMINS, AND WELLNESS

17.9%

LEISURE & EDUCATIONAL PRODUCTS

6.3%

SERVICES & MISC

5.5%


BENEFITS TO DIRECT SELLERS

Industry Advantages

FLEXIBILITY

73%

MONEY FROM DIRECT SELLING

70%

ABILITY TO MEET & SOCIALIZE

 69%

EARNING POTENTIAL

65%

INCOME COVERS DAILY EXPENSES

64%


COMPENSATION STRUCTURE

In use by our members

MULTI-LEVEL

81%

SINGLE-LEVEL

19%

LOCATION OF SALES

Place of demonstration

IN HOME

61.9%

PHONE

15.6%

INTERNET

10.8% 

IN A WORKPLACE

6.7%

FAIRS, EXHIBITIONS, MALLS (3.9%)

 (1.1%)

OTHER (1.1%)


SALES STRATEGY

In use by our members

INDIVIDUAL & PERSON TO PERSON

69.0%

PARTY PLAN & GROUP SALES

28.5%

FACE TO FACE (1.7%)

 

OTHER (0.8%)