The Direct Sellers Association of Canada
Since 1954, DSA Canada has established and upheld rigorous standards, ethics and good business practices as the recognized voice of our industry. We are a family of competitors using our combined strength to ensure fairness in regulations and to gain credibility and respect with Canadians.
As an industry that connects 1.39 million Canadians to entrepreneurial opportunity and enrichment, we provide assurance of member company integrity and a foundation of trust for independent sales contractors (ISCs) and consumers.
Canadian Direct Selling – The Numbers
$8.74B
Total Canadian Economic Impact
$4.20B
Annual Sales
$1.57B
Consultant Personal Revenue
$1.47B
Annual Tax Contribution
1.37M
Independent Sales Consultants
83%
Of Consultants Are Women
Events & Announcements
- Holiday Reception - Dec. 6
- Join us for our Holiday Reception Celebrate the season with friends and colleagues at our upcoming Holiday Reception. This is a perfect...
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- Member Seminar - Recruitment, Retention and Sales - Nov. 22
- Join us for our upcoming seminar, Recruitment, Retention and Sales, taking place on November 22, from 10 a.m. to 2 p.m., at...
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- Member Talks - ISC Licensing and ID Cards - Nov. 1
- Join us for an exclusive Member Talks discussion on ISC Licensing and ID Cards taking place on Nov. 1, from 1 p.m....
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- Four Canadian ISCs take home awards for their outstanding achievements on Direct Sellers Day
- Tuesday October 3rd, 2023
- Congratulations to our 2023 ISC Award recipients! On September 20 – Direct Sellers Day – we celebrated our industry’s star performers at...
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- Doing Business in Canada - October 18, 2023
- A look at the key considerations for launching and operating a direct selling business in Canada. Join us for our upcoming Master...
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- DSEF Board welcomes two new directors
- Friday September 1st, 2023
- The Direct Selling Education Foundation (DSEF) is pleased to welcome two new directors to its Board, Kim Barraclough of Arbonne International Canada,...
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What people are saying
Tracie Graham
The Direct Sellers Association of Canada is an incredible network of supportive people with a common goal to grow, learn and inspire one another.
USANA Health Sciences
Kaitlin Lake
“I have really enjoyed and hope to continue growing my direct selling business as there are so many great women involved and it truly is an honour to say that I am a part of their team”.
Independent Sales Consultant
Kaley Brown
"This experience has given me a new found confidence. I absolutely love the products that the company has to offer and I feel they are really trying to make a positive difference in the everyday lives of people. The company has also helped me along the way with wonderful training opportunities to better my skills as a consultant".
Independent Sales Consultant
2018 Conference Attendee
If you are interested in learning about the successes of the direct selling landscape in Canada, the annual DSA Conference is the event to attend. Industry experts are welcoming and enthusiastic in their willingness to share and grow the industry in Canada. This is a welcoming group of professionals who really care about helping each other move forward.
Direct Selling Industry Executive
Derek MacDougall
My mother has been selling Avon for as long as I can remember. Her involvement in direct selling has taught me organizational and communication skills. It always amazes me how easily my mother is able to build relationships with people and it has been something that I have aimed to be good at as well.
DSEF Scholarship Winner
Our Members
