The Direct Sellers Association of Canada
Since 1954, DSA Canada has established and upheld rigorous standards, ethics and good business practices as the recognized voice of our industry. We are a family of competitors using our combined strength to ensure fairness in regulations and to gain credibility and respect with Canadians.
As an industry that connects 1.39 million Canadians to entrepreneurial opportunity and enrichment, we provide assurance of member company integrity and a foundation of trust for independent sales contractors (ISCs) and consumers.
Canadian Direct Selling – The Numbers
$8.74B
Total Canadian Economic Impact
$4.20B
Annual Sales
$1.57B
Consultant Personal Revenue
$1.47B
Annual Tax Contribution
1.37M
Independent Sales Consultants
83%
Of Consultants Are Women
Events & Announcements
- DSA Canada Insights on the 2023 Federal Budget: A Made-in-Canada Plan
- Thursday March 30th, 2023
- On Tuesday, Deputy Prime Minister and Minister of Finance Chrystia Freeland tabled the 2023 federal budget, A Made-in-Canada Plan. With the pandemic in...
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- Nominations are open for our 2023 DSA Canada Awards!
- Wednesday March 22nd, 2023
- Every year, through our Awards program, we recognize member companies and individuals who have gone above and beyond in the service of...
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- International Women's Day
- Wednesday March 8th, 2023
- DSA Canada Members Embrace Equity Happy International Women’s Day! Today, we are celebrating all the women who participate in the direct selling...
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- Learning how to deal with the complexity of Canadian direct selling regulations, laws and compliance requirements
- Monday February 27th, 2023
- Problem solving is at the heart of what makes industry associations like DSA Canada thrive. Complexity of regulations, laws and compliance requirements...
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- Member Exclusive - Legal and Regulatory Seminar – Feb. 8, 2023
- Join us for our annual Legal and Regulatory Seminar, taking place on Feb. 8, 2023, from 10 a.m. to 4 p.m., EST....
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- 2022 Year in Review
- Monday December 19th, 2022
- We made it! As 2022 draws to a close, it is a great time to take a look at the past twelve...
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What people are saying
Tracie Graham
The Direct Sellers Association of Canada is an incredible network of supportive people with a common goal to grow, learn and inspire one another.
USANA Health Sciences
Kaitlin Lake
“I have really enjoyed and hope to continue growing my direct selling business as there are so many great women involved and it truly is an honour to say that I am a part of their team”.
Independent Sales Consultant
Kaley Brown
"This experience has given me a new found confidence. I absolutely love the products that the company has to offer and I feel they are really trying to make a positive difference in the everyday lives of people. The company has also helped me along the way with wonderful training opportunities to better my skills as a consultant".
Independent Sales Consultant
2018 Conference Attendee
If you are interested in learning about the successes of the direct selling landscape in Canada, the annual DSA Conference is the event to attend. Industry experts are welcoming and enthusiastic in their willingness to share and grow the industry in Canada. This is a welcoming group of professionals who really care about helping each other move forward.
Direct Selling Industry Executive
Derek MacDougall
My mother has been selling Avon for as long as I can remember. Her involvement in direct selling has taught me organizational and communication skills. It always amazes me how easily my mother is able to build relationships with people and it has been something that I have aimed to be good at as well.
DSEF Scholarship Winner
Our Members
