The Direct Sellers Association of Canada
Since 1954, DSA Canada has established and upheld rigorous standards, ethics and good business practices as the recognized voice of our industry. We are a family of competitors using our combined strength to ensure fairness in regulations and to gain credibility and respect with Canadians.
As an industry that connects 1.39 million Canadians to entrepreneurial opportunity and enrichment, we provide assurance of member company integrity and a foundation of trust for independent sales contractors (ISCs) and consumers.
Canadian Direct Selling – The Numbers
$8.74B
Total Canadian Economic Impact
$4.20B
Annual Sales
$1.57B
Consultant Personal Revenue
$1.47B
Annual Tax Contribution
1.37M
Independent Sales Consultants
83%
Of Consultants Are Women
Events & Announcements
- 2023 DSA Academic Scholarship recipients announced
- Wednesday August 23rd, 2023
- Congratulations to the four 2023 DSA Academic Scholarship recipients! Every year, our Scholarship Program awards a total of $16,000 to eligible post-secondary...
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- Submission made on the negative impact proposed fees on NHPs will have on industry and Canadians
- Wednesday August 16th, 2023
- We recognize that a fair and well managed natural health product (NHP) regulatory framework is vital for consumers who purchase and utilize...
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- 2022 Canadian industry statistics released
- Thursday July 27th, 2023
- Canadian industry statistics were released for 2022 at our recent conference in Montreal. While both total sales and the number of independent...
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- Celebrating excellence in our industry
- Monday July 10th, 2023
- Congratulations to our 2023 Award Winners! On Tuesday, June 27, 2023, we announced the recipients of our 2023 Awards at our annual...
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- Member Talks - Supplier Opportunities - June 20, 2023
- Join us for an exclusive Member Talks discussion for supplier members on Supplier Opportunities taking place on June 20, from 1:00 p.m....
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- Health Canada's newly proposed fees for natural health products will negatively impact direct selling companies and Canadians
- Sunday June 11th, 2023
- Now is a crucial time for the industry to act and speak as one. In May, Health Canada released their Cost Recovery...
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What people are saying
Tracie Graham
The Direct Sellers Association of Canada is an incredible network of supportive people with a common goal to grow, learn and inspire one another.
USANA Health Sciences
Kaitlin Lake
“I have really enjoyed and hope to continue growing my direct selling business as there are so many great women involved and it truly is an honour to say that I am a part of their team”.
Independent Sales Consultant
Kaley Brown
"This experience has given me a new found confidence. I absolutely love the products that the company has to offer and I feel they are really trying to make a positive difference in the everyday lives of people. The company has also helped me along the way with wonderful training opportunities to better my skills as a consultant".
Independent Sales Consultant
2018 Conference Attendee
If you are interested in learning about the successes of the direct selling landscape in Canada, the annual DSA Conference is the event to attend. Industry experts are welcoming and enthusiastic in their willingness to share and grow the industry in Canada. This is a welcoming group of professionals who really care about helping each other move forward.
Direct Selling Industry Executive
Derek MacDougall
My mother has been selling Avon for as long as I can remember. Her involvement in direct selling has taught me organizational and communication skills. It always amazes me how easily my mother is able to build relationships with people and it has been something that I have aimed to be good at as well.
DSEF Scholarship Winner
Our Members
