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Academic Scholarship Recipients Announced by Direct Sellers Association of Canada

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Date: 08 Aug, 2019

August 8, 2019, TORONTO, ON – Seven (7) amazing students received an academic boost today, when the Direct Sellers Association of Canada (DSA) proudly announced its scholarship winners for 2019. This is the eighth year of the scholarships, which celebrate and contribute to the educational endeavours of both sales consultants and employees in the direct selling industry, as well as their families.

The DSA has awarded six (6) $2,000 scholarships to both deserving children of active Independent Sales Consultants (ISCs) of DSA Member Companies and ISCs who themselves are students. The DSA has also awarded one (1) scholarship of $2,000 to a deserving child of a DSA Member Company employee.

“On behalf of the DSA, we are thrilled to present scholarships to these outstanding students,” said Peter Maddox, DSA President. “We are honoured to have the opportunity to give back through this scholarship program and to promote entrepreneurship in Canada.”

The seven recipients of the 2019 DSA Academic Scholarships are:

  • Katherine Hanlon-Wadman, Mary Kay*, Memorial University of Newfoundland
  • Kaitlyn Skinner, Arbonne International Canada, University of Alberta
  • Jacqueline Sahagian, AVON Canada Inc., University of Toronto (Scarborough Campus)
  • Sofia Somani-Slater, Arbonne International Canada, University of Waterloo
  • Alana Madrid, Cutco/Vector Marketing, University of Calgary
  • Jaeleen Koscielski, AVON Canada Inc., University of Waterloo
  • Tristan Rebello, Mary Kay*, Ryerson University

Additionally, for the second year in a row, the DSA is awarding $1,000 grants to the academic institution of two (2) of the scholarship recipients*. Both Memorial University of Newfoundland and Ryerson University will receive the grants, as the DSA strives to promote the integrity, trust and transparency of direct selling, a business model that is underrepresented in education.

“We are very pleased to announce our 2019 scholarship recipients,” said Dave Lovegrove, Direct Selling Education Foundation of Canada (DSEF) Chair. “Each year, we are impressed by the caliber of entries received from individuals across Canada. This year’s recipients are a remarkable group of students with incredible potential. It is our pleasure to help them achieve their educational goals through this scholarship program.”

Grants for educational initiatives are made possible through support from the DSEF; a not-for-profit organization established by the Canadian DSA in 1994.  The DSEF promotes public awareness of the direct selling industry in Canada and serves the public interest through educational programs and research into direct sales and micro enterprise.

The DSA’s 2020 Scholarship program will launch in March. More details can be found at: www.dsa.ca/scholarships/



As the national trade association for the leading firms that manufacture and distribute goods directly to consumers, the mission of the Direct Sellers Association of Canada is to promote, serve and protect the interests of Canadian member companies and independent direct sellers marketing their products, and ensure the highest level of business ethics and service to consumers.

Direct selling companies in Canada represent close to 1.3 million Canadians who are involved in Direct Selling (82% are women) generating over $2.5 billion per year in sales.

The cornerstone of the Association’s commitment to ethical business practices and consumer service is its Code of Ethics and Business Practices. Every member company pledges to abide by the Code’s standards and procedures as a condition of admission and continuing membership in the Association.

Media Contact:

Peter Maddox, DSA President
Telephone: 416-679-8555
Email: peter@dsa.ca