These are tough times in business, particularly in retail. You only have to look at the number of lay-offs, store closures and bailout discussions to realize that we are in uncharted waters. Across North America, there are daily discussions of famous brand names who will either not exist in the future or will be around in a very different format.
Through all of this upheaval, many direct selling businesses are surviving and thriving, and traditional retail is taking notice. We are already seeing big brands like PepsiCo and Kraft Heinz, jewellery brands like Michael Hill, and even Canada Goose, going direct to consumer in their recovery plans, utilizing aspects of the direct selling model to sell their products. We can anticipate that in the not-too-distant future, we may even see famous retailers fully moving into the direct selling space. […]