Ivan P. Phelan Award

The DSA's highest recognition, the award is named in honour of the late Ivan P. Phelan, a longtime executive at Avon Canada who was instrumental in establishing and guiding the Association for more than three decades. The award recognizes those who have made a significant contribution to the direct selling industry in Canada.

2023 Recipient

Joe Cardillo, General Manager, Vector Marketing Canada/Cutco. Joe has been involved with direct selling for over 35 years. His impact as a leader within his own organization is one worth recognizing. Always willing to share new initiatives and strategies with other members, he is one who really embraces the notion that our industry is stronger together. Over and above his role as General Manager, he has given his time and expertise not only on various committees over his tenure, but also as a DSA Board Member, serving as a director from 2012 - 2018 and currently since 2022. While he’s humble in nature, he’s incredibly strategic and always willing to help and support DSA Canada. (Image credit: Mike Pinder Photography) 


Past Recipients

Name Year Company
Darren Sketchley 2022 FORMCOR Inc.
Tracie Kenzora 2021 USANA Health Sciences
Susan Timmermeister 2020 Mary Kay Cosmetics, Ltd.
Gina Bresciani 2019 USANA Health Sciences
Rhancha Trick 2018 Nature’s Sunshine Products of Canada
Helena Alexandre 2017 Arbonne International Canada
Nathalie Cormack 2016 Mary Kay Cosmetics Ltd.
Janice Gerol 2015 The Pampered Chef
Joan Lee 2014 Direct Sellers Association
Dr. Derek Hassay 2013 Haskayne School of Business, University of Calgary
Patricia King 2012 Nu Skin Canada Inc.
Angela Abdallah 2011 Amway Canada Corporation
Lynda Rose 2010 Mary Kay Cosmetics Ltd.
Garry Ford 2009 Nature’s Sunshine Products of Canada Limited
Robin Bell 2008 Quixtar Canada Corporation
Ray Patrick 2007 Mary Kay Cosmetics Ltd.
John Prevost 2006 mi3 Solutions
Judson Whiteside 2005 Miller Thompson
James Kalil 2004 Cutco/Vector Marketing Canada Ltd.
Melanie Hayden 2003 PartyLite Gifts Ltd.
W. Jack Millar 2002 Millar Wyslobicky Kreklewetz LLP
Murray Smith 2001 Mary Kay Cosmetics Ltd.
Jim Hunking 2000 Amway of Canada Ltd.
Paul Hanson 1999 NuSkin Canada Inc.
Linda J. Herron 1998 Electrolux Corporation of Canada Inc.
Ross P. Creber 1997 Direct Sellers Association of Canada
Roberta M. Creber 1997 PartyLite Gifts
Margaret F. Csordas 1996 Beauty Counselors
Vic Prendergast 1995 Shaklee Canada Ltd.
Jacques Langevin 1994 Avon Canada Inc.
Robert H. Bradshaw 1993 Amway Canada Corporation
Stephen J. Locke 1992 Shaklee Canada Inc.
Gayle Gannon 1991 Creative Circle
Frank Wilson 1990 Amway Canada Corporation
Charles L. Snow 1989 Mary Kay Cosmetics Ltd.
Ivan P. Phelan 1988 Avon Canada Inc.