Ivan P. Phelan Award

The DSA's highest recognition, the award is named in honour of the late Ivan P. Phelan, a longtime executive at Avon Canada who was instrumental in establishing and guiding the Association for more than three decades. The award recognizes those who have made a significant contribution to the direct selling industry in Canada.

2023 Recipient

Joe Cardillo, General Manager, Vector Marketing Canada/Cutco. Joe has been involved with direct selling for over 35 years. His impact as a leader within his own organization is one worth recognizing. Always willing to share new initiatives and strategies with other members, he is one who really embraces the notion that our industry is stronger together. Over and above his role as General Manager, he has given his time and expertise not only on various committees over his tenure, but also as a DSA Board Member, serving as a director from 2012 - 2018 and currently since 2022. While he’s humble in nature, he’s incredibly strategic and always willing to help and support DSA Canada. (Image credit: Mike Pinder Photography)