Making a Difference Award

The Making a Difference Award honours a Direct Sellers Association member company whose community service efforts have made a profound difference in the community. Recipient companies epitomize the best in corporate responsibility.

2023 Recipient

Mary Kay Cosmetics – The Look Good Feel Better® Program Look Good Feel Better® recently celebrated their 30-year anniversary and Mary Kay Canada has been part of their journey since day one. In fact, it was one of Mary Kay’s Independent Sales Directors, Sharon Coburn (who sadly lost her 20-year battle to cancer), who helped originate the program. Today, Look Good Feel Better®, with Mary Kay General Manager Lynda Rose as the Chair of the Board of Directors, offers complimentary workshops so people with cancer can learn how to manage the appearance-related impact of cancer and its treatment. Each workshop covers skincare, cosmetics, wigs and hair alternatives and is led by expert volunteers, 60% of which are Mary Kay Independent Beauty Consultants. The company has also donated products for the kits since the program’s inception. The Mary Kay Ash Charitable Foundation also sponsored a donation match campaign in 2022, which raised a total of $73,997 for Look Good Feel Better®. (Image credit: Mike Pinder Photography)


Past Recipients

Year Company
2022 Tocara
2021 Arbonne International Canada
2020 Mannatech
2019 Plexus Canada Ltd.
2018 MONAT Global
2017 Arbonne International Canada
2015 Mary Kay Cosmetics Ltd.
2014 Arbonne International Canada Inc.
2013 Avon Canada Inc.
2012 The Pampered Chef – Canada Corp.
2011 Amway Canada Corporation
2010 PartyLite Gifts, Inc.
2009 Vector Marketing Canada Corp.
2008 PartyLite Gifts Inc.
2007 Avon Canada Inc.
2006 Mary Kay Cosmetics Ltd.
2005 Quixtar Canada Corporation
2004 Nu Skin Canada Inc.
2003 The Pampered Chef – Canada Corp.
2002 Weekenders Canada
2001 Avon Canada Inc.
2000 Avon Canada Inc.
1999 PartyLite Gifts, Inc.