Guest blog post by Kyle Larkin, Impact Public Affairs The federal election has come and gone, and the results appear to be very similar to those of the 2019 election. While there are still some races that are too close to call, due to mail-in ballots being counted, the Liberals have secured another minority government. […]
By Peter Maddox, DSA Canada President We recently held our annual Legal & Regulatory Seminar. This year it was a virtual event and it was great to be joined by a diverse group of knowledgeable speakers and attendees from across the direct sales channel. Due to their commitment to our Codes of Ethics, we know […]
These are tough times in business, particularly in retail. You only have to look at the number of lay-offs, store closures and bailout discussions to realize that we are in uncharted waters. Across North America, there are daily discussions of famous brand names who will either not exist in the future or will be around in a very different format.
Through all of this upheaval, many direct selling businesses are surviving and thriving, and traditional retail is taking notice. We are already seeing big brands like PepsiCo and Kraft Heinz, jewellery brands like Michael Hill, and even Canada Goose, going direct to consumer in their recovery plans, utilizing aspects of the direct selling model to sell their products. We can anticipate that in the not-too-distant future, we may even see famous retailers fully moving into the direct selling space. […]
“The human spirit thrives on positive reinforcement; we all need to be praised for our achievements.” – Doris Christopher, Founder, The Pampered Chef Recognizing the achievements of peers is a simple, yet profoundly meaningful act. Not only does it make people feel good, both those giving and receiving the recognition, but it also an important […]
COVID-19 has changed the way that we do business. For many direct sellers who rely on in-person contact to sell their products, the pandemic has increased the need for their Independent Sales Consultants (ISCs) to take their businesses online via social media and to think creatively. We asked Lindsay Tompkins, Social Media Trainer and Speaker, […]
The pandemic has negatively impacted many sectors of the Canadian economy. Yet, for some, these difficult times have led to increases in product sales and an influx of sales consultants—an unexpected outcome for some direct sellers who normally thrive in party-type settings or rely on in-person demonstrations to sell their products. So, what are they […]
Now more that ever, being a part of something bigger is vital to achieve success.
By Peter Maddox, DSA Canada President
It has never been more apparent than during the COVID-19 pandemic that we need to be around others. Not only do individuals and groups feel better when they share, they also tend to have more success and are able to work on problems more effectively when they are a part of a community. In this light, industry togetherness is crucial to moving forward and reshaping the landscape. […]
Don’t be fooled, it’s important to understand that not all direct selling companies are created equal. […]
What exactly is direct selling you might ask? Well, direct selling is the sale of consumer products or services, person-to-person, away from a fixed retail location. It’s a retail channel used by large, global companies and small, entrepreneurial brands to sell all types of goods and services, including nutritional products, cosmetics, jewelry, housewares, giftware, utilities and much more! […]