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Direct Sellers Association of Canada Announces 7 New Members of its Board of Directors

Board of director
Date: 21 Aug, 2018

The Direct Sellers Association of Canada is pleased to announce the appointment of 8 new members of its Board of Directors. The newly appointed Board of Directors are:

  • Helena Alexandre – Vice-President and General Manager, Arbonne International Canada
  • Gina Bresciani – Director of Canadian Operations, USANA Health Sciences
  • Tracy Casey – Canada Sales Manager, Scentsy
  • Len Iakiri – Country Manager, Amway Canada
  • Patricia King – Director of Sales, Nu Skin Canada Inc.
  • Goran Petrovic – President, AVON Canada
  • Lynda Rose – General Manager, Mary Kay Cosmetics Inc.

“We are pleased to welcome Helena Alexandre, Gina Bresciani, Tracy Casey, Len Iakiri, Patricia King, Goran Petrovic, Sheila Randall and Lynda Rose to the DSA Board of Directors,” said Peter Maddox, President of the DSA. “I believe their collective experience will be a significant asset to the Board. I look forward to leveraging their expertise as we focus on planning and implementing an effective strategy that meets the needs of our members and advances the direct selling industry.”

The new members of the Board of Directors will join the current Board which includes: Rhancha Trick (Chair), Tracie Graham, Nathalie Cormack, Hatem Jahshan, W. Jack Millar and Randall Markus.



As the national trade association for the leading firms that manufacture and distribute goods directly to consumers, the mission of the Direct Sellers Association of Canada is to promote, serve and protect the interests of Canadian member companies and independent direct sellers marketing their products, and ensure the highest level of business ethics and service to consumers.

Direct selling companies in Canada represent over 1.2 million Canadians who are involved in Direct Selling (82% are women) generating over $2.5 billion per year in sales.

The cornerstone of the Association’s commitment to ethical business practices and consumer service is its Code of Ethics and Business Practices. Every member company pledges to abide by the Code’s standards and procedures as a condition of admission and continuing membership in the Association.

For more details, please contact info@dsa.ca or call (416) 679-8555.