Direct Sellers Day

Celebrate Direct Sellers Day on September 21 

Direct Sellers Day is an annual celebration taking place on the third Wednesday in September to help raise awareness of the direct selling opportunity across Canada.

Led by DSA Canada and its members, direct sellers and their independent sales consultants share their personal success stories and achievements to help Canadians better understand the following key benefits of direct selling:

1. Income Supplementation
   Participating in direct selling as a full-or-part-time independent sales consultant for a direct seller could be a viable way for Canadians to supplement their income without the need for an initial large financial investment.
2. Local and Direct Access to Goods and Services
   Direct selling is an alternate way Canadian consumers can purchase goods and services in their community without having to visit a traditional retail location.
3. Consumer Protection
   DSA Canada member companies and their independent sales consultants abide by a strict industry Codes of Ethics and Business Practices which covers product sales, consumer care, recruitment and sales force relations which protects consumers and potential entrepreneurs from pyramid schemes, fraudulent activity and false product and earnings claims.

2022 Theme: It’s Personal

This year’s theme, It’s Personal will focus on showcasing the personal impact direct selling has on Canadian independent sales consultants (ISCs), consumers, and the Canadian economy.

How Can I Help Raise Awareness?

You can help raise awareness of the direct selling opportunity by participating in any of the following activities.