Direct Sellers Day

Celebrate Direct Sellers Day on September 20 

Direct Sellers Day is an annual celebration taking place on the third Wednesday in September to help raise awareness of the direct selling opportunity across Canada.

Our fourth annual Direct Sellers Day will be held on September 20, 2023.

Led by DSA Canada and its members, direct sellers and their independent sales consultants share their personal success stories and achievements to help Canadians better understand the following key benefits of direct selling:

1. Income Supplementation
   Participating in direct selling as a full-or-part-time independent sales consultant for a direct seller could be a viable way for Canadians to supplement their income without the need for an initial large financial investment.
2. Local and Direct Access to Goods and Services
   Direct selling is an alternate way Canadian consumers can purchase goods and services in their community without having to visit a traditional retail location.
3. Consumer Protection
   DSA Canada member companies and their independent sales consultants abide by a strict industry Codes of Ethics and Business Practices which covers product sales, consumer care, recruitment and sales force relations which protects consumers and potential entrepreneurs from pyramid schemes, fraudulent activity and false product and earnings claims.

2023 Theme: This Is My Story

This year’s theme, #ThisIsMyStory focuses on showcasing the personal success stories of Canadian independent sales consultants (ISCs), and the impact direct selling has on consumers, and the Canadian economy.

How Can I Help Raise Awareness?

You can help raise awareness of the empowering direct selling opportunity year-round. Simply follow any of the steps below to continue to show your support.