We recently released preliminary 2021 sales and industry growth data for the direct selling sales channel in Canada at our Rise Up Conference. The data, independently audited by Nathan Associates, a third-party international economic consulting firm, revealed that the direct selling industry is showing incremental growth in comparison to 2020, which was a phenomenal year for direct selling.
In 2021, some topline numbers included:
- Retail sales grew 1.3% over the previous year to $4.199 billion.
- The number of Canadians signed up as independent sales consultants declined slightly by 1.1% from 1.39 million to 1.37 million.
- The percentage of the independent sales force in Canada who are women declined by 1%, to 83% overall.
- Preferred customers rose by 88% over the previous year, to 450,000, and made up 17.4% of total retail sales.
A full report will be made available to DSA Canada members in August.