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Inflation Worries Leading 2 in 3 Canadians to Consider a Side Hustle

2022 Consumer Research Exec Summary img 394x229
Date: 02 Aug, 2022

Recessionary concerns among reasons why respondents continue their search for supplemental income opportunities post-pandemic.

Newly-released consumer research, completed by Abacus Data, reveals that inflation is fuelling the need for Canadians to continue their pursuit of supplemental income opportunities.

The survey found that while 2 in 5 Canadians (42%) pursued opportunities in the past year to make additional income (up 11% from the previous year), inflationary concerns are now driving almost 2 in 3 Canadians (64%) to consider pursuing ways to supplement their income in the coming year, up 7% from 2021. Major demographic groups included in this figure were those ranging in age from 18-to-44-years-old, individuals who are employed on a part-time basis and students.

Further outcomes from the research include data showing that 63% of Canadians find product recommendations from a trusted source to be important when making purchasing decisions; as well as continued positive impressions of the direct selling channel.

An executive summary of this research can be viewed here.  A copy of the full research paper is available to DSA Canada members. Download the 2022 Interest and Impressions of the Direct Selling Industry Research Paper.