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DSA Canada Connect 2025 Spotlights Innovation and Honours Excellence in Direct Selling
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The Direct Sellers Association of Canada wrapped up its Connect 2025 annual conference last week (June 22-25) in Kelowna, British Columbia, welcoming industry leaders and entrepreneurs to explore how innovation, resilience, and community will shape the next chapter of Canada's $3 billion direct selling industry.
Held at the Delta Grand Okanagan Resort, the event featured bold keynotes, an immersive group workshop, the launch of DSA Canada’s exciting new sales consultant education program and valuable updates on compliance, AI and field engagement.
Keynote Spotlights:
Trisha Miltimore opened the conference with an energizing keynote on WorkLife Wellness, offering practical tools for balancing leadership and personal wellbeing.
“Ease isn’t lazy. It’s leadership intelligence,” said Miltimore, introducing the ‘Ease Edit,’ a mindset reset that challenges attendees to reduce friction and reclaim energy through intention.
“Thriving isn’t about doing more. It’s about doing what matters, with heart.”
Ashly Torian, in her body-mind performance session, encouraged direct sellers to view wellness as a success tool, not a luxury. She called on leaders to integrate breathwork, clarity practices, and mindset resets into their daily routines to better show up for their teams.
Angie MacDougall, a longtime field leader with Vector Marketing Canada, inspired conference attendees with a message on courageous leadership. She reminded attendees that progress is never perfect, but always possible:
“You don’t need to know the whole staircase. Just take the next step, with intention.”
What’s Working Now: Insights from Industry Leaders
In candid group-therapy–style discussions, members shared the strategies that are delivering results in 2025:
- Growing use of affiliate funnels and social media marketplace pilots
- Multi-brand collaborations that increase exposure and sales
- Culture of “permission to be creative” that’s igniting fresh ideas from the field
Leaders reported a renewed focus on recruitment and retention, with exclusive customer clubs and simplified onboarding generating measurable growth in both new rep acquisition and auto-ship conversions.
Honouring Industry Excellence
The 2025 DSA Canada Annual Awards recognized outstanding innovation, service, and impact across the sector:
Award | Recipient | Description |
|---|---|---|
| Industry Innovation Award | Shaklee | For its Landmark Study advancing health product credibility |
| Making a Difference Award | She’s Got Leggz | For its For the Cause campaign supporting Canadian families |
| Partnership in Progress | InfoTrax | For their long-standing technical partnership with the sector |
| Distinguished Service Awards | Darla Brown (Strategic Incentive Solutions) & Dave Siembieda (Bloo Kanoo) | For lifetime leadership and industry support |
| DSEF Circle of Distinction | Housni Ammor (Arbonne International Canada) | For his ongoing leadership in education, with Canada’s DSEF |
Award recipients were celebrated in-person at the DSA Canada Awards Gala on June 24.
Connect 2025 underscored what makes Canada’s direct selling sector unique: its ability to evolve technologically while staying deeply personal.
As DSA Canada President Peter Maddox noted: “This is more than a conference. It’s a commitment to the future. One where we innovate with purpose, lead with clarity, and stay anchored in the trust that defines who we are.”
Learn more about the 2025 DSA Canada award winners here.