Event Calendar

Direct Sellers Day is back for 2026 and this year we are telling the inspired story of Canadian direct sellers. 

Direct Sellers Day is an annual event held on the third Wednesday of September to raise awareness of the direct selling industry across Canada. This day recognizes the contributions of over one million Canadians involved in direct selling, celebrating their entrepreneurial spirit and the opportunities for personal growth, supplemental income, and community building that direct selling provides. Join us as we honour the hardworking individuals who drive this industry forward while embracing trust, ethical practices, and innovative business models​​.

Our theme this year is My Direct Selling Inspiration.

We will be applauding the entrepreneurs who make Canada’s direct selling community thrive and asking them to share what inspires their journey. Join us and help spotlight the inspiration behind the passion, perseverance, and possibilities.

• During the week leading up to September 16, we will be telling the story of select independent consultants, with a focus on what inspires their sales journey. This inspiration could be a mentor or friend, family, the opportunity for personal development, the chance to live life their way, or sharing products they truly love.
• We also ask DSA Canada members to participate through their own posts and to encourage their field to celebrate with their own inspirational social account messages.

Read more about Direct Sellers Day 2026.